DDB Mudra West bags Infibeam's dot-triple-O (.ooo) creative duties

Infibeam.ooo has handed its creative duties to DDB Mudra West, post a multi-agency pitch. The account will be handled by DDB Mudra West's office in Ahmedabad.

.ooo is one of the first Generic Top Level Domains (gTLD) in India from the E-commerce pioneer, Infibeam Incorporation Ltd.  With the .ooo gTLD, Infibeam intends to expand, on a global scale, the service they already provide to brick-and-mortar retailers, specifically delivering a dedicated online platform and their own personalised website with an address of their choice, to market their goods and services.

While the current system is limited to retailers in India, the adoption of a gTLD would permit retailers across the globe to operate from a trusted and secure online platform. The adoption of the gTLD by global retailers will dramatically increase consumer choice across a limitless range of goods and services, in a safe and trusted environment.

Commenting on the account win, Rajiv Sabnis, Executive Director, DDB Mudra Group & President, DDB Mudra West, said "This is a once-in-a-lifetime opportunity to launch a new domain across the world. It is one of the landmarks in the history of the internet. The .ooo platform allows businesses to be taken online and with the power of Infibeam behind it. Which means that everything from the name till the fame, businesses will be supported online by Infibeam. It's also a great opportunity for anyone to get a personal, online identity too. DDB Mudra is proud to partner Infibeam in this journey of creating a unique .ooo culture and ushering in a new breed of e-entrepreneurs across the world."

Advit Sahdev, Head Digital Marketing of Infibeam Inc., said, "With the introduction of .ooo (dot-triple-O), Infibeam now becomes part of the most credible online global community to offer exceptional opportunities to create successful brand identities. We are happy to have DDB Mudra as our creative partner and are confident in their expertise to deliver results.”