D’Decor Home Fabrics’ new Mumbai flagship set to benchmark retail experience in the category

D’Decor Home Fabrics has launched its flagship showroom for its leading home furnishing and high performance fabrics brands D’Decor and FabriCare on Veera Desai Road, Andheri, Mumbai.

The company says the retail destination is positioned as a new benchmark in home décor shopping by blending design, innovation, thoughtful curation, and an immersive customer experience.

Curated to inspire home-owners, architects, and interior design professionals, the showroom showcases FabriCare’s complete portfolio. “Each section of the showroom is thoughtfully designed to allow customers to discover, engage, and imagine their ideal living spaces with ease,” shares the company.

Simone Arora, Creative Director, D’Decor Home Fabrics, who has been personally involved in curating the store said, “Our newly launched showroom is a celebration of our design journey - where every corner tells a story of texture, colour, and craftsmanship. We wanted to create a space that inspires creativity and makes home décor both aspirational and accessible. It’s more than a store - it’s an experience that brings the art of fine living to life.”

Talking on the launch Ajay Arora, Managing Director, D’Decor Home Fabrics, “The launch of our D’Decor-FabriCare showroom in Mumbai is a strategic move to strengthen our retail footprint and bring the brand closer to our core consumers. Mumbai is a key market for us, and this store allows us to directly engage with homeowners, architects, and designers in a meaningful way. By showcasing our complete portfolio under one roof, we’re not just selling products—we’re offering a comprehensive solution for modern living. This space exemplifies our commitment to innovation, quality, and driving growth in the premium home furnishings segment.”

Thoughtfully divided into dedicated zones - the store offers a seamless journey through the world of interiors, making discovery both intuitive and inspiring. The showroom offers D’Decor Fit-To-Perfection, a made to measure service that makes factory finished curtains to perfectly fit the windows; Style Expert Service, to help curate the complete look of the home. automated blinds, a range of unique kids bedding and a host of other such offerings to meet the needs of modern-day homes.

With the launch of its exclusive showroom in Mumbai, D’Decor Home Fabrics seems set to redefine the home décor retail experience in India.