Decathlon marks new milestone in sports retail at Phoenix Marketcity

Iconic sports retail chain Decathlon, has announced the opening of its latest flagship store at Phoenix Marketcity, Mumbai. “This new location marks a significant milestone in Decathlon’s journey for moving people through the wonder of sport in Mumbai, further solidifying its presence in the Indian market,” shares the company.

With the opening of this new store, the total number of Decathlon stores has now reached 132. Spanning 1066 square meters, this newly launched two-story Decathlon store at Phoenix Marketcity, Mumbai, features a fully reimagined and modern design, setting a new benchmark for retail experiences in the city, says the company.

The store also features hassle-free self-checkout counters, aimed at delivering a smooth and efficient omni shopping journey. What’s more, for the first time in Mumbai, the store will also showcase Decathlon's innovative multiball court play area, especially designed to engage children and young people. “This isn’t just a space for play— it’s an opportunity to inspire the next generation to embrace sports and lead an active lifestyle,” says the company.

Sankar Chatterjee, CEO at Decathlon India, said, “Mumbai is a city that thrives on energy, movement, and ambition, making it the perfect place for Decathlon to strengthen its presence. The opening of our new store at Phoenix Marketcity, Mumbai marks the beginning of an exciting new chapter. Our partnership with Phoenix Marketcity, one of Mumbai’s most popular shopping destinations, allows us to connect with a diverse community and encourage more people to integrate sports into their daily lives.  From expert advice to interactive experiences, we want to empower individuals to embrace an active lifestyle in a way that suits them best. This store is a reflection of our commitment to making movement a part of everyday life, and we look forward to inspiring Mumbai’s community to discover the joy of movement.”

Rashmi Sen, CEO of Retail at The Phoenix Mills Limited, shared her enthusiasm about the launch, saying, “The opening of Decathlon at Phoenix Marketcity, Mumbai marks a significant milestone in our journey to enhance the retail landscape with world-class brands. With rising demand for fitness and outdoor activities, our customers seek high-quality, performance-driven sports gear—and Decathlon delivers exactly that. Renowned for making top-tier sporting equipment accessible to all, Decathlon aligns seamlessly with The Phoenix Mills' vision of bringing the best global experiences to our visitors. This collaboration strengthens the retail portfolio of The Phoenix Mills and fosters a dynamic sports culture within our community.”

Decathlon's modernized store introduces a cutting-edge, modern design featuring a double storey, creating a unique and engaging shopping environment for customers. “This reinforces Decathlon’s commitment to staying at the forefront of retail innovation while aligning with the company’s ongoing growth and expansion strategy in the Indian market,” shares the company statement.

A key feature of the store is its bespoke customization service, enabling customers to personalize products such as jerseys, t-shirts, caps, and shoes. With a swift turnaround time of just 10 minutes, customers can customize items with their own designs or logos, adding significant value to their shopping experience.