Diamond retail brand KISNA expands footprint with new store in Bareilly
By Retail4Growth Bureau | February 09, 2023
The Hari Krishna Group company has launched its first showroom in Bareilly, which is the second one in Uttar Pradesh, as part of its rapid expansion plans for 2023.
Expanding its physical footprint across the country, KISNA, from the Hari Krishna Group has launched its first showroom in Bareilly, the second one in Uttar Pradesh.
To mark the launch, KISNA also distributed 50 sewing machines to underprivileged women to help build them a brighter future.
Established in 2005, KISNA pioneered its distribution driven model – with a current footprint of 3500 + stores across the country making it the largest distributed diamond jewellery brand in India. KISNA launched three showrooms in Siliguri, Hyderabad and Hisar in 2022 and one in Ayodhya earlier this year.
Speaking about the new showroom launch in Bareilly, Ghanshyam Dholakia, Founder & Managing Director, Hari Krishna Group, said, “We want to establish the legacy of Hari Krishna Group with KISNA in Uttar Pradesh. With our KISNA showroom, we bring our strength of being the suppliers to some of the world’s best and biggest diamond jewellery brands, to the people of Bareilly. Expanding further into the country with new stores, our goal is to make diamonds available to all women for all their special moments. With this new KISNA showroom, we want consumers to experience the expertise of the Hari Krishna Group and provide them with a variety of diamond jewellery options that they can wear for any occasion.”
Speaking about the Bareilly market, Parag Shah, Director, KISNA Diamond and Gold Jewellery, “Bareilly is one of the fastest developing cities in Uttar Pradesh. The jewellery preferences are rapidly evolving and KISNA aims to bring extensive options for these consumers to choose from. KISNA’s diamond jewellery offers its consumers both - modern everyday wear jewellery and traditional Indian wear jewellery that they can wear basis the occasion. We are looking forward to bringing the highest standards of customer service with KISNA to the city of Bareilly and enhancing their overall shopping experience."
The showroom’s grand opening witnessed two-time Olympian athlete and Arjuna award recipient Sudha Singh joined by Ghanshyam Dholakia and Parag Shah to grace the event.
