Dockers'® first India store is all about the Californian spirit
By Retail4Growth Bureau | February 26, 2024
ace turtle has announced the launch of Dockers® first India store at the Pacific Mall in Delhi, before the launch of a dedicated e-commerce website by early next week.
ace turtle, India's leading technology-native retail company, has announced the launch of lifestyle apparel brand Dockers® in India with the opening of the brand’s first retail store at Pacific Mall in the Pitampura area of Delhi, ahead of the launch of a dedicated e-commerce website.
Commenting on the launch, Nitin Chhabra, CEO, ace turtle, said, "We are thrilled to introduce the globally renowned Dockers® experience for fashion enthusiasts across India with the launch of our exclusive retail store in Delhi. The store exemplifies our commitment to providing consumers with an unparalleled shopping experience. We intend to leverage our unique technology-driven operating model and omnichannel commerce expertise to take Dockers® to millions of Indian consumers through relevant online and offline channels. Our tech-enabled pan-India reach, data-driven approach and deep consumer understanding will aim to unlock new opportunities presented by the dynamic Indian fashion retailing market.”
The store provides an immersive shopping experience for fashion enthusiasts. “It is a vibrant space designed to reflect the Californian spirit. Customers can browse through a curated selection of Dockers'® latest collections, experience the brand's heritage through interactive displays, and receive personalized styling advice from expert staff,” said the company statement.
Sharing the brand’s perspective, Natalie MacLennan, CEO, Dockers® said, "We are incredibly excited to reintroduce Dockers® to India, marking a significant milestone in our global expansion journey. The Indian market presents a tremendous opportunity for us to connect with a new generation of consumers who appreciate quality, comfort, and style. Our partnership with ace turtle will ensure that we deliver the authentic Dockers® experience to consumers across the country."
The dedicated Dockers® website www.dockers.in will provide consumers across India with convenient access to the brand's full range of offerings.
