Doodles by Purvi launches first flagship store in Mumbai

Doodles by Purvi, the jewellery label by Purvi Sanghavi, has unveiled a new chapter with the launch of its first luxury flagship store at Mumbai’s cultural landmark, Kala Ghoda, Fort.

Thoughtfully designed to echo both luxury and warmth, the space blends rustic, vintage textures with soothing pastel greens, creating an atmosphere that feels intimate yet indulgent. Every detail, from the store’s luxurious ambience to the curated display of jewels, has been envisioned to mirror the artistry and finesse behind each Doodles by Purvi creation.

“The opening of our Kala Ghoda flagship is an incredibly proud moment for me,” said Purvi Sanghavi, Founder of Doodles by Purvi. “For nine years, we have poured passion into every detail, from design to craftsmanship. The new flagship store brings that journey to life in the heart of the city’s art and design district. It is more than a retail space; it is a celebration of the love and trust our patrons have placed in us, and an invitation to experience the world of Doodles by Purvi in its truest and most luxurious form.”

The new store also elevates the customer journey with carefully considered experiences. It includes a children’s corner to keep young visitors comfortable and engaged, while parents explore with ease. The store also has a customisation lounge where clients can book appointments to design personalised jewellery.