D’YAVOL X Eyewear enters india through Dayal Opticals and Brooke & Carter

D’YAVOL X Eyewear is making its first move into physical retail, marking a significant new chapter for the luxury brand. The collection will now be available exclusively across select Dayal Opticals boutiques in Delhi NCR, Mumbai and Chandigarh, including Brooke and Carter.

Its move into retail now gives consumers the opportunity to experience that design language in person, from the weight and finish of the materials to the way each frame sits, feels and transforms on the face.

The move into physical retail represents a natural evolution for the brand. Until now, D’YAVOL X Eyewear has primarily been experienced through its campaigns and digital presence. Its arrival at Dayal Opticals brings the collection into an environment where consumers can engage with the product directly and experience the craftsmanship at close quarters.

Leti Blagoeva, Co-founder of D’YAVOL Luxury Collective, said: “Bringing D’YAVOL X Eyewear into physical retail marks an important milestone for the brand. For us, choosing the right partner was about more than retail presence. It was about finding someone who shares our understanding of luxury, craftsmanship and the experience that comes with it. Dayal Opticals brings decades of expertise, an established network and a discerning clientele, and we are delighted to partner with them to bring the collection to a wider audience across India.”

Sarvash Kalra, Director, Dayal Opticals, said, “At Dayal Opticals, we have always believed in introducing brands that represent the highest standards of design and craftsmanship. D’YAVOL X Eyewear brings a very distinct point of view to the category, with a strong identity and an uncompromising approach to design. We are excited to introduce the collection to our clients across India.”

The collection will debut across a curated selection of Dayal Opticals locations, including Khan Market, Select Citywalk and DLF Galleria in Delhi NCR; Kala Ghoda in Mumbai; and Sector 8 Market in Chandigarh. It will also be available at Brooke and Carter by Dayal Opticals at The Chanakya and DLF Emporio.