Dyson announces aggressive retail expansion in India

Global technology company Dyson operating in the Floor Care, Environmental Care, Personal Care; and Professional Care categories has announced expansion of its Demo store footprint in India. 

Marking its entry into two cities with new Demo spaces in Hyderabad and Chandigarh, the company has announced its expansion as an extension of the aggressive retail footprint the company embarked on in 2021. In addition to the 4 Mall Demo Zones that were opened earlier this year to complement Dyson’s exiting retail presence in Mumbai and Delhi-NCR, there will be new Demo Stores coming up in Bengaluru and Chennai as well this week, where it already had a strong presence through its earlier demo stores, the company said in a statement.

Post the latest retail expansion Dyson will now have twelve demo spaces in India. Dyson has six demo stores in India including DLF Promenade and Select CITYWALK in New Delhi, Orion Mall and Phoenix Market City in Bengaluru, VR Mall in Chennai, Palladium, High Street Phoenix in Mumbai; and Inorbit Mall in Hyderabad. Besides the Demo Stores, Dyson also has six Mall Demo Zones in India, including the ones at Orion Mall, Ambience Mall and Vegas Mall in Delhi-NCR, Infiniti Mall in Mumbai, GVK Mall in Hyderabad. 

There are also plans to open doors to demo spaces in Pune and Ahmedabad, in the coming days, the company said. The physical demo stores complement Dyson’s online business in India, where it has primarily been a direct business. 

According to the company statement, visitors can get hands on with the full range of Dyson technology at the Dyson Demo stores, and the demos vary per product category. For the floorcare machines, there are spaces designed with different floor types and debris (from cereal, to feathers to confetti) so that visitors can test the machines in a ‘real-life’ setting. For environmental care, visitors can test Dyson machines in smoke boxes, where they can visually see the air being purified by the machines.