Easyrewardz launches 'Shopster' for retailers to prepare for the New Normal
By Retail4Growth Team | May 27, 2020
The customizable toolkit helps deliver end-to-end phygital shopping experiences & enables brands to connect with their customers where they are.
Easyrewardz has announced the launch of Shopster – a plug-n-play retail toolkit that assists brands in driving offline sales through conversational commerce. Designed especially to help retail businesses adjust to social distancing as the new normal even after the restrictions are lifted, Shopster helps deliver end-to-end phygital shopping experiences. The customizable toolkit enables brands to connect with their customers where they are, by bringing Store to Home.
“As is said “Never let a good crisis go to waste”, Shopster is a tool we conceptualized and built to equip retail brands to embrace the new normal of customer acquisition and engagement. We believe that as a community we will need to constantly evolve to adapt and flourish. Shopster enables retailers to take a step forward in that direction.” Says Soumya Chatterjee, CEO, Easyrewardz.
WhatsApp and WebBot commerce allow the store staff to contact customers and assist them throughout the sales cycle – from product discovery to delivery. Store staff can send product catalogues, customized recommendations, receive digital payments, ensure timely delivery of products, and seek customer feedback.
Keeping in mind the norms of social distancing and ensuring in-store safety, Shopster also lets customers schedule store visits through appointments on WhatsApp or WebBot. The store locator feature of the solution helps customers list the brand’s open stores and the nearest store basis customer location.