Elanpro opens experience centre for commercial refrigeration solutions

Elanpro, a leading commercial refrigeration company, has announced the inauguration of its first exclusive Experience Centre in Bengaluru. It’s an interesting example of retail space being leveraged in a specialized B2B segment.

Located in BEML 3rd Stage, Rajarajeshwari Nagar, the centre aims to offer a hands-on experience with a full suite of commercial refrigeration products tailored for diverse industry needs, informs the company. 

Designed for HoReCa, QSRs, quick commerce, manufacturers of ice cream, dairy, food retail, and frozen food, and healthcare, the 1500 sq. ft. flagship store brings together a wide-ranging product portfolio including the all new stainless steel kitchen refrigeration range, state-of-art bakery solutions, innovative beverage dispensers, softy and slush machines, cold room solutions, ice machines and AI-enabled vending machines, shares the company.

“This launch comes at a pivotal time for Bengaluru’s food and beverage ecosystem, which has been witnessing accelerated growth in 2025. The city’s robust IT sector and the return of professionals to office campuses have significantly boosted demand for quick-service restaurants, corporate cafeterias, and cloud kitchens across tech corridors like Whitefield, Electronic City, and Outer Ring Road. The expansion of the Bengaluru Metro and the development of new business districts have also led to a surge in convenience retail and neighbourhood cafés catering to daily commuters,” shares the company statement and adds that it is anticipating to generate a revenue of Rs 8 crore in the next 12 months from its flagship centre.

Speaking at the event, Ranjan Jain , MD, Elanpro, said, “Aligning seamlessly with our growth strategy, Bengaluru Experience Centre is central to our expansion plans. As we expand nationally and replicate this model in key cities, our goal is to make our pioneering innovations more accessible across India.”

With the commercial refrigeration market in India projected to grow at over 10% CAGR, Elanpro aims to bridge the industry’s awareness and application gap by offering business owners, OEM partners, and dealers a space to demystify refrigeration technology.

Speaking at the event, Pradeep Pai, MD, Hangyo Ice Creams, said, “As someone who deeply understands the critical role of refrigeration in ensuring product quality, consistency, and customer delight, especially in a category like ice cream, I can confidently say this Experience Centre will be a game-changer. It not only showcases innovation, but empowers brands like ours to make informed, efficient choices as we scale. My congratulations to the team for creating a space that truly puts performance on display.”

The centre doubles as a learning and engagement hub, where buyers can explore the nuances of product selection, best maintenance practices, and energy-saving features. Visitors can consult with trained product specialists, see comparative installations, and experience how correct sizing, layout, and usage impact efficiency especially in high-demand categories like frozen desserts, packaged foods, and quick-service restaurants.

The company plans to open three Experience Centres in Karnataka by 2027. The company also announced plans to replicate the model in southern cities such as Kochi, Mangalore, and Hyderabad in the coming year, expanding access to its evolving portfolio and technical expertise.