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Emirates Sleep Systems launches showroom in Bangalore

By VJ Media Bureau | Vjmedia Works | February 17, 2014

This new showroom is a model one and aims to provide customers a unique experience and revolutionize the way customers go about purchasing a sleep system.

Emirates Sleep Systems Pvt Ltd (ESPL), a subsidiary company of Dubai Furniture Manufacturing Co. LLC (DFMC) a premium mattress segment in Middle East, announced the opening of their first company showroom for Serta mattresses in Bangalore. The new showroom at Bangalore is fully owned by ESPL, which is also planning to open many such showrooms to expand its retail network in India.

Sundar Rajan, Director, Emirates Sleep Systems Pvt Ltd, said, "We are very happy to announce the opening of our new showroom in Bangalore for Serta which provides world class spring mattresses in India. Serta has over 80 years of experience in mattress manufacturing, equipped with innovative technology for an extremely comfortable, supportive and cooler sleep experience.”

ESPL had initially established a franchise model for retail operations in India with opening of 16 outlets in past two years in all major cities like Mumbai, Delhi, Gurgaon, Ghaziabad Pune, Surat, Ahmedabad and Hyderabad. Serta has 27 manufacturing facilities in USA and in 37 locations worldwide including Dubai and Pune in India.

"We are looking at expanding our business in India due to increase in demand for premium mattresses by opening new showrooms which are 100% owned by our company; apart from giving out franchise to other mattress dealers to increase our retail distribution network in the region. Right now, we have the capacity to manufacture over 200 mattresses a day at our full-fledged factory near Pune,” Sundar  further added.

This new showroom is a model showroom which aims to provide customers a unique experience and revolutionize the way they go about purchasing a sleep system. The showroom in-charge is thoroughly trained to provide sleep solutions to the customers. The décor of the showroom provides a soothing atmosphere for the customer to choose from a variety of mattress grades. Serta has also launched the latest I-Series mattress in the showroom, which was recently launched in USA.    
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