ESPRIT’s new pop-up at LA wears the brand’s cool attitude

Brand ESPRIT has opened the opening of a Summer pop-up at The Grove in Los Angeles. “Following the brand's reintroduction to North America with the opening of a long-term pop up in New York City, this new 2,360 square foot retail location will allow shoppers to fully immerse themselves in ESPRIT's playful, modern, and cool attitude.The new store taps into the ESPRIT's innovative, genre-defining approach to style. Its "rules don't apply" promise is reflected in the store's graffiti logo-covered walls, staying true to the brand's legacy while reflecting a reinvented aesthetic,” said the company statement.

"We opened this pop up at The Grove to revisit ESPRIT's roots as a West Coast-founded brand while building our North American retail presence. The product lineup merges its original California-cool aesthetic with the new modern, aspirational direction that ESPRIT is headed," said ESPRIT CEO William Pak.

ESPRIT's newest pop up is one part of a larger North American expansion plan that continues through this year and into 2024. Additional pop ups in key markets are in the works, and permanent retail locations are planned to open in New York City, Los Angeles, and Vancouver later in the year. ESPRIT is set to officially relaunch globally in Fall 2023 with a focus on modernizing the brand heritage and values for today's consumer.