Everglow bets on COB, textured and holographic LED for retail
By Himanshi Jain | October 06, 2026
The company, which has launched its new range of LED solutions, believes that while 2.5 and 1.8 SMD displays remain commonly used in retail, there is growing interest in COB among retailers with larger budgets.
According to a Deloitte–Retailers Association of India (RAI) report cited by IBEF, India’s organised retail sector is projected to reach Rs 20.08 lakh crore (US$230 billion) by 2030, growing at around 10% CAGR. As this growth plays out on the ground, retailers are thinking about how technology and displays can make their stores more engaging.
Against this backdrop, Everglow has launched a new range of LED solutions – COB (chip on board) AURA, Textured LED and Holographic LED, that offer better durability, picture quality and easier maintenance, and help retailers integrate LED more naturally into their stores.
One of the key products is Everglow’s new COB AURA, which Everglow believes can offer an advantage over conventional SMD (surface mounted device) displays in high-traffic store environments. While 2.5 and 1.8 SMD displays remain commonly used in retail, the company is seeing growing interest in COB among retailers with larger budgets.
“In retail, 2.5 and 1.8 SMD displays are commonly used in retail. If there is more budget, some retailers are now opting for COB,” explains Sumit Sharma, Director - Sales and Marketing of Everglow. “In retail stores, accidental bumps are difficult to avoid. In such environments, SMD (surface mounted device) displays can get damaged quite easily. Thus, COB is seeing adoption in the market.”
Alongside COB, Everglow has introduced Textured LED, which can help retailers and architects integrate digital displays into the visual design of a store. When switched off, the LED can resemble materials such as stone, tiles or other surface finishes, while when switched on, it turns into an active digital display.
Hence, this product gives architects more flexibility when they design retail spaces. It would allow existing glass surfaces to be converted into digital displays without major structural changes.
The third product is Holographic Display, a mesh-based LED designed for glass surfaces. The product can be pasted onto an existing glass facade without the requirement of a separate supporting structure. This opens up possibilities for large retail outlets that already have glass fronts but want to turn them into digital communication surfaces.
“We don't want India to remain just a trading country. We want to do R&D, design new products, get them manufactured and launch them for the first time in the market,” said Sumit, summing up their future plans.
