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Experiential Centre : Duroflex open its new experiential concept store in Bengaluru

By Retail4Growth Team | July 10, 2020

Located in the upscale residential area of Varthur in Whitefield, the experience center is a testament to the brand’s commitment to helping India sleep better.

Duroflex, sleep solutions company, has opened its latest Experiential Centre in Bengaluru, offering an immersive shopping experience for visitors. Located in the upscale residential area of Varthur in Whitefield, the experience center is a testament to the brand’s commitment to helping India sleep better.

Commenting on the new Experience Centre, Smita Murarka, Vice-President, Marketing and E-Commerce, Duroflex said; “This launch is a testament to our commitment to always put our consumer well-being first and help India sleep better, even at a time when retail trends are backtracking. We have stayed abreast with people and their needs during the lockdown through our communication – offering emotional solace, support, right information and self-help through our social and digital platforms. Now with retail opening up, we are able to take this message forward through our superior retail experience centres as well. We have taken all precautions and implemented the highest safety measures to ensure a safe and hygienic shopping experience to welcome all consumers looking to upgrade their sleep quality.”

The Duroflex Experience Centre, designed keeping shopper needs in mind, offers a unique and first-of-its-kind mattress shopping experience. Consumers can experience a wide range of innovative and premium mattresses from Duroflex including the brand’s signature range Duropedic.

Following an extensive checklist of safety protocols, the brand has placed hand sanitizers around the store, strict social distancing measures are followed and single-use disposable sheets are used for consumers to test the mattresses for maximum hygiene. Temperature checks are conducted for employees and for consumers as they enter the store.

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