Experiential Retail: WoodenStreet to launch two new experience stores in Kolkata and Kochi
By Retail4Growth Team | August 19, 2020
With an investment of Rs 7.4 crore, the custom furniture brand will also target the cities of Coimbatore and Mysuru to launch stores in the upcoming months
WoodenStreet, custom furniture brand, is expanding into the markets of West Bengal and Kerala by launching two new Experience Stores in the cities of Kolkata and Kochi, respectively. With an investment of Rs 7.4 crore, the company will also target the cities of Coimbatore and Mysuru to launch stores in the upcoming months.
The company aims to showcase its premium range of furniture and home-decor accessories along with many of its services through these experience stores. The first-ever Kolkata store opens in the high-end residential area of Salt Lake, and in Kochi, the commercial and residential centre Edappally is the selected location. These cities will also see multiple store launches in the upcoming months.
Speaking about the expansion, Lokendra Ranawat, CEO of WoodenStreet says, “The diversity of India makes it difficult to attach a stereotypical category of furniture to its people. This is why we aim to bring a variety that caters to every Indian furniture need, along with a host of other services such as interior designing, décor accessories and furniture customization”.
He further elaborates. “Every furniture piece carries the essence of diversity, handcrafted by Indian artisans using the best of Indian woods and other raw materials.”
WoodenStreet will continue its southward expansion by erecting multiple stores in the upcoming 12 to 18 months. The company currently operates 25 brick-and-mortar stores across 15 major cities of India, delivering a range of over 10,000 furniture and décor products to over 300 Indian cities.