Fabriclore’s new Jaipur store designed as one-stop hub for fabric eco-system
By Retail4Growth Bureau | June 23, 2022
Designed in collaboration with ARCH College of Design & Business, the store space has been imagined as a home interior space with a calm, minimalist aesthetic, upcycled accessories, and state-of-the-art purchasing solution wherein iPads are placed in the store to enable digital navigation of sample libraries.
Textile fabric brand Fabriclore has announced the launch of its Experience Center in Jaipur. Spread across approximately 1200 sq.ft, part of a 25,000 sq ft experience facility, this store has been designed as an interactive space to understand & explore endless possibilities with fabrics, extending across a number of categories and services, says the company.
With more than 2000 unique fabrics on display including a large gallery of greige fabrics and 5 sections that showcase enormous possibilities of various printing techniques on greige fabrics in both contemporary and handcrafted variations and a catalogue of 10,000+ designs, the store is positioned as a wholesome experience of a complete fabric & design ecosystem.
The state-of-the-art atelier boasts of a high-tech purchasing solution wherein iPads are placed in the store, to enable digital navigation of sample libraries. Visitors can scan the QR code and explore the entire range available in the warehouse with similar properties on iPad. The guests can add fabrics to the cart on the iPad and instantly request to see them, placing the order on the spot and carrying their purchase along with themselves.
The customized racks are replete with 100% recyclable swatches with QR codes redirecting the consumers to the website.
The studio will also host interesting academic and regular workshops for regular engagement. Speaking on the occasion, Sandeep Sharma, Founder & VP – Operations, said, “We are delighted to open an Experience Studio in Jaipur. By creating a more engaging experience, we would solve a multitude of problems that Designers, Garment Manufacturers, and Private Labels face while developing their collections wherein fabric innovation plays an important role.”
The store has been designed in collaboration with ARCH College of Design & Business. Imagined as a home interior space with a calm, minimalist aesthetic- a conceptualized graffiti adorning the entrance of Experience studio- the space displays the evolution of handloom fabrics to highly fashionable ensembles. The visual merchandising of the store also exhibits beautifully handcrafted & upcycled accessories- right from lifestyle to home furnishing.