Ferrero Rocher plans golden in-store activities for Rakhi Festival

To mark the festival of Rakhi, the latest campaign of Ferrero Rocher for Raksha Bandhan is based on the theme "Bonds worth Gold”. Ferrero Rocher would be using multiple communication tools like digital, modern trade visibility and on-ground activation to help brothers and sister celebrate the special golden bond.

Emanuele Fiordalisi, Vice President, Marketing, Ferrero India, said, "Ferrero Rocher is a precious Italian flair for the precious people we love and over the years Ferrero Rocher has become a preferred gifting option for special occasion. This year, we will be engaging and connecting with consumers (both on ground and in the digital medium) and help to strengthen the special golden bond."
 
The on-ground activation is taking place in selected Modern Trade stores in Mumbai and Delhi till 28th August. Consumers have to visit the store, buy Ferrero Rocher, share their siblings' stories and win a golden ticket to get exclusive 96 pralines pyramid and other exciting prizes.   Every day, 10 lucky winners would get a chance to win in the on-ground contest.
 
On this special occasion, Ferrero Rocher has introduced specials packs for gifting - 16 pralines iconic box pack and 24 pralines diamond box. All the packs will have Raksha Bandhan cues like a golden Rakhi placed next to two pralines which signifies the golden sibling bond between a brother and sister. These packs are available in all leading retail and modern trade outlets across the country.