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Figureactive ties up with Reliance to enter India market

By VJ Media Bureau | Vjmedia Works | 2 | March 29, 2013

The UK-based company launched its first product offering,Cricket Stars range,marking its foray into India.

Figuractive Ltd, a UK-based company which specializes in manufacturing and distributing licensed products, today announced their tie-up with Reliance Home Video & Games for distribution of its first range in India - cricket stars, which includes collectible figurines of popular Cricketers playing in the Indian Premier League. The life-like action figurines were unveiled by Rikesh Raja, Director, Figuractive Ltd. and Sweta Agnihotri, COO, Reliance Home Video and Games."We are extremely happy to be in India and are confident that our product offering will not only be unique but also start and create the culture of collectables and enable swap and sharing of these collectibles” , says Rikesh Raja ,Director, Figuractive Ltd. He further adds,"Our foray into India will mark innovation and uniqueness in the toy market, which we would take to market, by working closely with manufacturers and distributors, with finest quality at the most appropriate price. India is a very serious market for us and we plan to maximize its potential by continuously enhancing the range of our product offerings to our consumers. Reliance Home Video and Games has an extremely strong distribution reach and we are sure they will help us in taking the products to potential buyers acrosss the country.” Figuractive also has plans to introduce figurines and collectibles related to other sports and entertainment brands as well in the future. Figuractive's debut is supported by Carving Dreams, which officially represents Figuractive in India. Carving Dreams expanded its scope of work from negotiating deals and acquiring licences from cricketing leagues on behalf of Figuractive to the company's final foray in India today.

Commenting on the tie up, Sweta Agnihotri, COO, said, "We are one of the fastest growing toys and games company in kids leisure space in India and are delighted to strengthen our range with addition of Figuractive's Cricket stars range. This new relationship promises to delight Indian customers with innovative toy range that also touches every Cricket fan's heart.” Reliance Home Video and Games, plans on going all out on their in-store marketing at retail, with huge banners, CDUs and a number of retail activations which will include distributing of IPL tickets and shoppers playing cricket at retail stores.

Adding to this, Rikesh said, "The company has charted out its brand building plan and growth strategy underlining consumer interaction as a core essential. Feedback from the consumer on quality and furthering the product range alongside developing the future of Cricket-Stars is of key importance to the company. Figuractive will be rolling out the range to many international markets like the Middle East, South Africa, North America & United Kingdom.”

Reliance Home Video & Games is a key player in the Toys & Games licensing and merchandising industry. The company is the exclusive licensee to prestigious studios including Universal Pictures International BV, Paramount Home Entertainment Global & Dream Works Animation SKG, Inc.
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