Foot Locker debuts in India in partnership with Metro Brands, Nykaa Fashion
By Retail4Growth Team | October 25, 2024
Spread across 4888 sq.ft., the first Foot Locker India store follows the brand’s globally launched Reimagined concept and was launched in collaboration with Matrix Design.
Metro Brands Ltd has announced the launch of its first Foot Locker India store at Nexus Select City Walk, Saket, New Delhi. Foot Locker, the global sneaker brand, was introduced to the Indian market via an exclusive preview launch held on 18th October. The store opened its doors to the customers on 19th October with exclusive giveaways and customization experiences.
Commenting on the launch, Alisha Malik, President, Metro Brands Limited said, "The response to Foot Locker’s launch in India has been incredibly exciting. Our focus has always been on meeting the evolving needs of the Indian consumer and creating a space where they can shop for globally aspirational products in a multi-brand environment. The overwhelmingly positive reception confirms that we are on the right path. We're excited to elevate the sneaker culture in India – Game on!”.
The brand also partnered with Nykaa to launch the Foot Locker India ecommerce sites on www.footlocker.co.in and on the Nykaa Fashion platform.
Commenting on the launch, Adwaita Nayar, co-founder Nykaa and CEO Nykaa Fashion, “As Foot Locker makes its official debut in India, Nykaa Fashion is thrilled to empower all the sneaker lovers out there with unparalleled access through our advanced digital platforms. This launch marks a significant stride in our mission to make global sneaker culture a cornerstone of Indian fashion, fostering a new era of digital-first retail experiences.”
Spread across 4888 sq.ft., the first Foot Locker store by Metro Brands in India follows the brand’s globally launched Reimagined concept. Matrix Design was instrumental in the successful launch of the store. “Their construction and build management delivered a dynamic, brand-aligned retail environment, showcasing the store’s distinctive identity. Through their attention to detail and seamless execution, Design Matrix transformed the Foot Locker vision into a vibrant, engaging spaces,” shares the company statement.
The store is positioned as a hub that connects youth, culture, and passionate communities through its curated offerings, playing a pivotal role in community engagement and enhancing the overall shopping experience, informs the company.
