Forevermark opens its flagship store in Mumbai

Forevermark Diamond Jewellery has announced the launch of its largest flagship store by De Beers Group in Mumbai. Located at Crest Link, Khar West, the nearly 5,000 sq. ft. store reflects the brand’s long-term focus towards Indian consumers seeking meaningful and design-led luxury.

The launch was celebrated with an exclusive evening that brought together Mumbai’s influential tastemakers, jewellery connoisseurs, creative voices, socialites, celebrities, and leading creators. The store featured interactive installations and AI interactions that showed the brand’s jewellery portfolio, giving guests a complete view of the in-store retail experience.

“India is central to the future of the natural diamond category,” said Sandrine Conseiller, CEO, Brands & Diamond Desirability of De Beers Group. “The opening of our largest Forevermark store in Mumbai reflects both the strength of consumer response we are seeing and our long-term confidence in the market. As luxury consumption in India becomes more considered and value-driven, Forevermark is well-positioned to build relevance through trust, craftsmanship, and enduring desirability.”

“Mumbai marks an important next chapter in Forevermark’s India story,” shared Shweta Harit, Senior Vice President, De Beers Group and CEO of Forevermark. “Following the encouraging response to our New Delhi store, this flagship reflects the scale of opportunity ahead. As our largest store globally, it brings together our brand vision, retail ambition, and commitment to the Indian consumer. This opening is also a key step toward our longer-term plan of building a network of 100 Forevermark stores in India by 2030.”