FREECULTR stores go digitally social

Premium lifestyle brand FREECULTR extends its reach to the social portal by inviting customers to post selfies using their smartphones on any of the three platforms; Facebook, Twitter or Instagram. This new campaign brings in the fun and interaction factor in a retail environment and also works as a promotional gimmick for the brand. Selfies can even avail a benefit out of it at FREECULTR with upto 20% discount available at the stores on the spot. Customers only have to show their post to the store manager and their bill immediately goes down.

Sandeep Singh, CEO and Co-founder of FREECULTR says, "Style, quality and innovation have always been the guiding forces behind FREECULTR. As we expand our presence through physical stores, it is essential to connect with our customers in our own unique way, digitally. The HASH&SLASH Campaign is a great way for us to do just that, digitally innovate our customers shopping experience, offline.”

When it launched in 2011, FREECULTR only focused on the online market staying true to the brand ethos. But with its recent store launches in New Delhi, Chandigarh and Noida it has found a way to fuse e-tailing with the physical retail. The idea of selling through engaging is quite apparent with its new model. It offers the traditional offline experience clubbed with online convenience.

FREECULTR has a proprietary touch-screen app called TapShop. This app functions around the idea of discovering and buying. TapShop, integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling ideas to allow consumers to replicate the power of online purchasing experience in a physical store environment. A barcode scanner in the app allows you to scan the bar code of any product in the store and then the app guides you through styling ideas for the product, colour options of the same product and much more such stuff. Asia Retail Congress and The Economic Times Retail Awards recently awarded FREECULTR for this proprietary touch screen app.