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FREECULTR wins award at Asia Retail Congress 2014

By VJ Media Bureau | Vjmedia Works | March 07, 2014

The brand won the award for bringing digital connect to physical retail spaces and enabling seamless retail across physical and online channels.

Premium lifestyle brand FREECULTR was awarded for its innovation in retail at the Asia Retail Congress 2014. The prestigious awards included'Top 50 Retail Professionals of India' and'Most Innovative Retail Concept' for the proprietary Touch Screen App, TapShop, created by FREECULTR.
 
Commenting on the win, Sandeep Singh, CEO and Co-founder of FREECULTR says, "FREECULTR has always stood for style, quality and innovation, and as we grow from strength to strength, we have consistently tried to resonate our brand ethos. Even our physical stores offer digital applications like our TapShop App with integrated LED screens, providing a virtual extension to our physical store space. Being recognized by a prestigious platform like Asia Retail Congress is a true testament to our innovation and continuing efforts.”
 
Having launched operations in 2011, purely focusing on online markets FREECULTR has successfully executed an innovative digital physical store model that blends the tactility of a physical store with the efficiencies of the internet. The proprietary Touch Screen App, TapShop, is a "discovery application” developed by FREECULTR, allowing shoppers to discover, style and buy from the complete collection of FREECULTR, while at the store. This "digitally” connected store is a visual and interactive experience that integrates touch screens, digital hangers, product videos, tablets, and scanners to deliver new campaigns, high resolution catalogue browsing experience and styling Ideas, to allow consumers to replicate the power of online purchasing experience in a physical store environment. Through a wireless bar code scanner you can tap on any product's bar code which will then appear on the TapShop Screen, also showing other products it can be paired with, and other colour options of the same product and much more. With their recent store launches in New Delhi, Chandigarh and Noida, FREECULTR has successfully implemented this first-of-its-kind hybrid, high tech approach of shopping, offering customers the best of both worlds - online convenience complimented with offline experience.
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