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Future Group touches 10 mn member milestone in alliance with Payback

By VJ Media Bureau | Vjmedia Works | May 21, 2013

The loyalty program of Future Group has become India's largest in the retail category, while Payback won Retailer Customer Service Awards for 2013.

Promoter of India's leading retail formats Future Group, in alliance with Payback, one of the pioneers in the loyalty space, has heralded a landmark achievement by involving over 10 million members to its loyalty program while making Future Group the first player in India to have the largest loyal member base within a short span of a year.

Commending Payback's support in enrolling 10 million members to Future Group's loyalty program, Sandip Tarkas, President - Customer Strategy, Future Group, said, "Payback has played a pivotal role in helping us understand millions of customer behavior and thereby, enable us to decipher trends, appropriately reward loyalty and ultimately create a valuable relationship with our customers. We want this partnership to go a long way and Payback to continue to strengthen the edifice of our businesses - customer happiness.”

The loyalty program further equipped the retail major with data about consumer purchasing pattern; enabling usage of statistical and analytical tools to segment consumers, implement customized marketing campaigns to attract repeat footfall and thereby increasing sales and customer loyalty.

Vijay Bobba, CEO and Managing Director, Payback India shares, "The nascent loyalty industry in India is poised to see explosive growth. In its latest Indian form, loyalty is moving beyond points, and beginning to take the shape of services, facilities and lifestyle experiences that money can't otherwise buy.” He further added that, "Payback's endeavor has been to make every consumer interaction a rewarding experience; and with our lucrative coalition model that aids easy points accumulation and understanding about the consumer buying behaviour, we are positive of achieving this goal”. Payback has also been honored with the'Best in Customer Service- Business Services Category' at the recently held Retailer Customer Service Awards by Franchise India.


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