Future Group's Lombard forays into premium textile segment
By VJ Media Bureau | Vjmedia Works | June 06, 2013
The formal menswear brand from Future Group plans to have presence across 750 MBOs and 50 exclusive outlets.
Lombard plans to conquer the fine fabric domestic market by offering a differentiated range of premium fabrics with international style and shades. Lombard is aggressively planning a multi-city road show across India for the launch. The launch will be followed by an innovative print and TV campaign, which will be supported by an on-ground promotion to reiterate the premium positioning of the brand. The brand communication will target fashion conscious people, who want the best of international style. This new collection which will house a range of formal wear (suits, shirts, trousers), accessories (cufflinks, wallets, belts etc) and will also be sharp and dauntless in its look and feel.
Lombard which currently retails its readymade garments through Future Group formats like Central and Indus-League owned formats will now reach out to wholesalers, multi-brand outlets, large format stores and exclusive stores.