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Giordano Opens first Ghana store in Collaboration with Melcom Group

By Retail4Growth Bureau | September 30, 2021

The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept.  Space is maximized for product displays and customer interaction.

Giordano, the global apparel brand known for its everyday wardrobe essentials, recently opened its first Ghana store within Melcom Plus in Kaneshie, Accra.

Another 4 locations within the Melcom Department stores in Achimota, Frafrah, Tema and Weija are scheduled to be opened this year.

The new store has a fresh look, aiming to redefine simplicity while embracing a more classic concept.  Space is maximized for product displays and customer interaction.

The move sees Giordano continue its recent expansion in the African continent – adding to its portfolio which already includes Zambia, South Africa, Kenya and Mauritius, alongside its presence in over 30 other countries across Asia, the Middle East, Australia, Africa, North America and Central Asia.

Mark Loynd, Executive Director and Head of Overseas Market Development, commented, “Melcom is Ghana’s leading retail chain, with an extensive network of over 50 wholesale and department stores. We are both pleased and excited to commence our partnership with Melcom to bring Giordano to Ghana”.

He continued, “We pride ourselves on being a ‘world brand’; and our overseas expansion initiative, which commenced several years ago, is now bearing fruit. We are extremely proud to be bringing our unique offering to the people of Ghana”. 

Ramesh M. Sadhwani, Joint Group Managing Director of Melcom, stated, “Giordano has a long, rich history in providing relevant, essential and timeless fashion for all. Ghana has witnessed a surge in demand for international fashion labels, and with Giordano having over 2,200 stores around the world, we are excited to bring the brand to Ghana and West Africa”. Sadhwani continued, “We are extremely proud of our heritage, and will draw on our over 30 years of experience to create a new chapter in West Africa’s retail landscape with our new partner, Giordano.”

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