Global eco-friendly home products brand EcoSoul Home set to tap Indian market
By Retail4Growth Bureau | January 16, 2023
The company has announced that starting with the D2C segment, EcoSoul products would soon be available on retail shelves across India.
EcoSoul Home, one of the leading global players in the eco-friendly home products industry, is all set to introduce the brand in India. The company is launching all of its global SKUs in India, including cutlery, garbage bags, and tableware made of palm leaf and bagasse, along with PLA-based items including tableware and trash bags, whereas concentrating on meeting the local demands of Indians.
Speaking on the brand launch in India, Co-founders Rahul Singh and Arvind Ganesan, of EcoSoul Home said, “We are excited to expand our footprints in the Indian Market as the country has the potential to be a global powerhouse of eco-friendly product development and manufacturing. India has shown a seismic consumer shift towards eco-friendly alternatives, with a tailwind from government policy and it is the best time to introduce our product range as per the market demand.”
Expressing her great pleasure at the launch of the brand in India, Priyanka Aeron, India Managing Director for EcoSoul Home, said, “We place paramount emphasis on sustainability and India is at a stage in their path to it where EcoSoul Home’s entry in the market is bound to leave a mark that will be unmatched. We are excited to introduce new product lines to our customers that will help them lead fully eco-friendly lives.
The launch of eco-friendly products is well timed as the Indian government has recently banned single-use plastics and now the country is becoming more aware of the need to implement ‘sustainable’ practices, according to the company statement. By leveraging more retail touchpoints, the brand can possibly tap a wider market.