Godrej Interio launches e-commerce platform to expand reach

Godrej Interio, Furniture brand, has launched its e-commerce platform in order to extend the company's presence in the Indian furniture market and to take on the likes of Pepperfry, Urban Ladder, and Ikea.

Basis the demand and sales, Godrej Interio also plans to introduce selected online-only models to cater to a larger section of customers who love purchasing online. It is also looking at having AR integration on the website by the end of the fiscal year, according to the company.

“We are the largest furniture player in India with more than 300+ exclusive stores and 1200+ dealer network spanning over 650 cities in India. Our e-commerce platform is an extension of our offline networks and it provides an additional touchpoint for the customers to experience and explore our products,” said Anil Mathur, chief operating officer of Godrej Interio.

The company said that the online presence will further strengthen the brand’s reach by covering 2,000+ pin codes..

“We have not launched our website for a pure e-commerce play, but more to maintain an omnichannel presence. Currently, we barely get 1% of our business from online through marketplaces; but with our website in place, we aim to increase the share of online to 10% in the next two years. Currently, we get almost 65% of our revenues from beyond just the tier 1 markets with a huge 52% from upcountry locations. We are growing at a CAGR of 15% over the last couple of years, compared to the market growth rate of 7-8%," Mathur said.