Godrej Pet Care brings Ninja Pet Food to South India

Godrej Pet Care (GPC), a subsidiary of Godrej Consumer Products Ltd. (GCPL), has forayed into four southern states with the launch of Godrej Ninja, a pet care brand offering scientifically formulated pet food for dogs designed to enhance gut health and immunity. Building on the encouraging market response in Tamil Nadu, the brand is now available in Karnataka, Andhra Pradesh, Telangana and Kerala, making high-quality, gut-health-focused nutrition accessible to a wider community of pet parents across the region. This expansion marks a significant step in the company's ambition to build a pan-India presence in the rapidly growing pet care segment.

South India represents an estimated ₹1,800–2,000 crore of India's pet food market. Within the region, Karnataka is the largest pet food market, followed by Andhra Pradesh & Telangana, Tamil Nadu, and Kerala. In terms of contribution to national pet food sales, Karnataka accounts for the highest share (15%), followed by Andhra Pradesh & Telangana (8%), Tamil Nadu (8%), and Kerala (5%).

“South India is a key growth market for India's pet care industry and presents a significant opportunity for long-term category development,” said Nitin Jain, Chief Operating Officer, Godrej Pet Care. “Godrej Pet Care is democratising the pet food category by offering a great quality product at an affordable price point than those available in the market.”

Dr. Ashok Pattanaik, Head, Research & Development, Godrej Pet Care (GPC) and former Principal Scientist at Indian Veterinary Research Institute, emphasised, “As humans, we instinctively balance our diets for immunity — curd for probiotics, cereals for energy, and chicken or fish for protein. Pet dogs need something equally complete. Many pet parents express love through home-cooked meals, but these often lack essential nutrients, leading to deficiencies and imbalances, and many a times, poor health or even illnesses. With nearly 70% of a dog's immune system residing in the gut, poor nutrition directly weakens immunity. Gastrointestinal issues account for nearly 30% of vet visits — a clear signal that scientifically formulated food with the right immuno-nutrients is not a luxury, but a necessity. Ninja, therefore, is designed to improve digestive health and immunity of dogs through a scientifically formulated 3P blend of Probiotics, Prebiotics and Polyphenols, along with 37 balanced nutrients targeted to optimise the health and overall wellbeing.”

Made and tested in India, Ninja has been developed at the Nadir Godrej Centre for Animal Research & Development and is specifically designed to meet the nutritional needs of pet dogs.