Good Earth unveils reimagined flagship store in Gurugram

Good Earth has opened its reimagined flagship store at IREO Boulevard, Golf Course Road Extension, in Gurugram. Designed in collaboration with conservation architect Abha Narain Lambah, the store brings together the brand’s collections across home, dining, textiles, fashion, fragrance and beauty. 

Spread across four distinct spaces – Earthsong, Living, Verandah and Berouj – the store offers a range of products for different aspects of everyday living. Earthsong focuses on nature-inspired products, fragrance and wellbeing, while Verandah features home furnishings, textiles and furniture. Living showcases tableware, metalware and products for entertaining, while Berouj brings together apparel, perfumes and skincare. 

The store features double-height ceilings, skylights, handcrafted furniture, decorative screens, murals and artisan-made objects. Its design draws on Indian craft traditions and combines them with contemporary interiors. The store is located within a complex designed by Norman Foster + Partners, with open walkways, landscaped courtyards and water features. 

“We've always believed that luxury isn't defined by what we own, but by how we live,” said Anita Lal, Founder and Creative Director of Good Earth. “This store brings together the many rituals that shape a life — from the first cup of tea in the morning to the table we gather around, the clothes we wear and the homes we decorate. Each of the four worlds has its own personality, but together they stand for something we’ve believed from the very beginning: that beauty and craft belong in the everyday.”