Hain Future Natural to expand reach to 32,000 GT outlets by 2020
By Retail4Growth Team | November 28, 2019
Hain Future Natural has already established a strong presence across modern trade outlets like Big Bazaar, Easy Day, HyperCity, Foodhall, Star Bazaar etc.
Hain Future Natural, the maker of natural, organic and Better-For-You Terra Chips and Sensible Portions Veggie Straws has announced robust expansion plans of its distribution channels across India.
Hain Future Natural Products is a joint venture of US-based Hain Celestial Group Inc and Future Consumer, one of the fastest growing FMCG companies in India, conceptualised to bring products from health and wellness space from the Hain Celestial portfolio of products to the Indian consumer.
The current portfolio comprising of Terra Chips and Sensible Portions Veggie Straws (available in three flavours – Sea Salt, Zesty Ranch and Cheddar Cheese) is already available in major metros including Delhi, Chennai, Bangalore and Bombay – and aims to expand reach by connecting with 32,000 outlets by end of 2020.
“We are excited about the increase in consumer expectation to get superior products in terms of ingredients. With Hain Future Natural, Future Consumer aims to reach all such consumers who are conscious of what they consume. We will continue to increase our presence across modern trade, general trade, and alternate channels in a phased manner over the next few years,” said Ashni Biyani, Managing Director, Future Consumer.
Hain Future Natural has already established a strong presence across modern trade outlets like Big Bazaar, Easy Day, HyperCity, Foodhall, Star Bazaar, Spencer’s Retail and Godrej Nature’s Basket that registers over 500 million customer footfalls annually. Hain Future Natural has also partnered with leading e-commerce platforms Amazon and Big Basket to reach out to a larger customer base.
“To be in the market in such times where consumers are increasingly looking for products which are better for them is very encouraging for companies like Hain. Hain with its long pedigree of being at the forefront of Organic, Natural and Better-for-you in many markets is committed to provide the best, authentic products and deliver the promise of goodness to consumers,” said Rajnish Ohri, Managing Director, Hain Celestial India.
Terra Chips was first introduced in Foodhall and subsequently in Big Bazaar. The Rs 400 chips packs met with unprecedented success with customers. This has encouraged FCL to manufacture it at the India Foodpark in Tumkur. These Made in India chips will be sold at Rs 100 a pack.