'Happiness' the new fashion at Portico stores across the country

Home décor brand Portico India has launched its new range of designs based on the famous social media page titled'Happiness Is'. The popular theme and graphics page is based on collections of happy moments shared by people across the world with the creators of the page. These moments being universal in nature have struck a chord with people everywhere including India.  The store hopes to catch attention of their consumers with these delightful messages that might remind them of happy memories.

While talking about the new series of designs, the Creative Director of Portico India Arunanshu Agarwal said, "We are very excited to collaborate with the makers of The Happy Page.  This is a unique brand extension for us as well as them. Their illustrations titled'Happiness Is …' are extremely creative and have struck a chord with the Indian audience. The bed linen and message conveying pillows are sure to make you stop by, take a look and definitely want to not only own one but also gift to your near and dear ones.”

Portico boasts of a robust and talented design team. They release a new set of designs every month, giving their customers a wide array of options to choose from. The designs are made to appeal to all the age groups. They are priced to be affordable to almost all income groups. The stores are called exclusive brand outlets and are what the company calls "experience store”. All the goods are placed in a way that the customers can get a feel of each every product and design. 

Talking about the thought behind portico products, the Managing Director of Portico India Arun Bhawsingka said, "We want people to make their homes fashionable and we want this fashion to be easily accessible to everyone. Our target audience is almost everyone who walks into a mall.  All our stores are designed to give our valued customers a look and feel of their homes once they have given it a Portico make over. This is what we call Mission Home Fashion. Hence, we ensure that our store has something to offer for every age group. In fact, all our designs are divided into five categories on the basis of age. First category is the 5-15 age group which appeals to the children. Next are the youth which is from 15 to 25 years and then are young professionals who are between 25 and30 years and then we have a special set of luxury products for the young and newlyweds."

The chain currently runs 23 fully functional stores in the country with the latest store opening in Bhopal. They plan to open over 400 stores across the country to make portico products easily accessible to everyone.