Harman Kardon Sound Lounge launches in Chennai

HARMAN International (India) Pvt. Ltd., the premier audio and infotainment group opened an exclusive Harman Kardon Sound Lounge in Chennai. The brand's first exclusive Sound Lounge in India will feature a comprehensive range of its premium lifestyle products under the Harman Kardon brand. Operated by Sahil International, authorized sales and service partner for HARMAN lifestyle division products in India, this showroom is located in the prime location of Bergamo in Nungambakkam. The Sound Lounge was inaugurated by M. Lakshminarayan, Country Head and Managing Director, HARMAN India, Mithu Sadarangani, Managing Director, Sahil International and Sunitha Sarathy, a leading Indian vocalist and performer in both Indian contemporary and Western classical music genres and a HARMAN India brand ambassador.

"India is a very important market for HARMAN. Recognizing this, we continue to introduce a new line up of market relevant products, strengthen our service and support network and enhance our reach through associations with our partners. This Sound Lounge in Chennai is another key step in that direction,”said Lakshminarayan. He further added, "At this Sound Lounge, customers will have access to audio/product experts and can experience the latest product portfolio crafted to appeal to the needs of the Chennai market.”

The store been designed aptly in accordance with the merchandise it is offering, Sharath Santhakumaran Director - Lifestyle, HARMAN International (India) Pvt. Ltd. shares, in this  regard,  "Harman Kardon delivers beautiful sound by combining unmatched audio quality and iconic design to create a work of both art and sound. Today in every Harman Kardon product you will find the most innovative, technologically advanced audio solution, a caliber of industrial design and user interaction that makes it an object d'art within a modern home. Harman Kardon represents Luxury, Elegance, Premium Quality, Custom built and rare - so our target segment is essentially the well-heeled connoisseur - who value timelessness, modernity, balance, sophistication and finesse. More than simply the fusion of two names, Harman Kardon represents the unification of two values: peerless sound and inspirational design. Under this idea, the products are positioned as art in sound, emphasizing clean visual portrayal and focus on form that leaves nothing to distract from simplicity and the product impact. The application of backlit blues, modern form embraces a timeless look and feel that is own-able across platforms. So our store design, in line with the global guidelines is designed to offer a world class retail experience and wow the customer through our exclusive Harman Kardon product and retail offerings. Our store location, innovative lighting, visual merchandising etc. are special design features that significantly enhance the consumer experience at this store.”