H&M reopens in DLF Mall of India, Noida

H&M has reopened its DLF Mall of India, Noida store with a new elevated format, marking a decade of its journey in India. Daniel Ervér, CEO of H&M Group, inaugurated the store with actress Tamannaah Bhatia and Helena Kuylenstierna, Director, H&M India.

Spanning over 3,395 square meters, the store is among the largest H&M stores in India. Two floors are dedicated to womenswear, the second floor to menswear, and the third floor to kidswear. The new format reimagines retail through a contemporary, customer-first lens. Minimalist interiors in natural tones and the thoughtful use of daylight create a bright, inviting atmosphere while keeping the spotlight on fashion. To elevate the shopping journey, redesigned fitting rooms provide a calm and comfortable space, while digital screens throughout the store offer curated styling inspiration.

“The re-opening in the DLF Mall of India, Noida store, underscores H&M’s ongoing focus towards India and our continued work to further enhance our customer experience while celebrating creativity and self-expression,” says Daniel Ervér, CEO of H&M Group.

“This is an exciting milestone in our expansion journey, and we are delighted to present this elevated new format to our customers,” added Helena Kuylenstierna, Director of H&M India. “We can’t wait for fashion aspirants to be inspired by the space and bring their self-expression to the forefront. This year has been not only a celebration of our decade in India but also a reaffirmation of our dedication to create meaningful fashion experiences and shape the exciting next chapter of our journey.”