Holli opens store at Forum Mall, Bangalore

At Bangalore's Forum Mall, Holii has'popped' open a brand new store, bursting with bright hues. This marks Holii's fourth store in Bangalore and 16th store across the country.

The store follows an innovative approach of'openness' that gives customers 180 degrees of shopping experience.  The top of the store is kept open so as to give customers a beautiful aerial view of the brand's colourful and unique products. A bright tangerine Holii logotype on the top completes the brand experience.

A store that spans across 200 sq ft. space, it is designed in gorgeous, neutral tone wood shelves that highlight Holii's colourful bags and clutches. The space inside the store is divided into four main zones - centre display with the latest collections from Holii, the side displays with the best sellers from Holii, a wallet counter and cash counter. The architectural focus has been on materials as it's an open store and materials like wood and glass have been used to reflect the richness and glamour of the brand.

Sharing the excitement over the launch of yet another innovative Holii store, the brand's spokesperson says, "Open stores are a great way of engaging with more customers. Owing to the openness of the shop customers find it easier to walk in and browse. It's a great place to grab more eyeballs for our collections.”