Home fragrance brand Iris launches store in Pune

Leading home fragrance brand marks its success with continuing expansion. Iris, from the house of Ripple Fragrances, launched its first store in Pune. The store is located at Phoenix Market City, Pune and the inauguration was graced by noted entrepreneur, social worker and art connoisseur Parul Mehta. The Aroma Boutique by Iris is a one-stop destination for complete, exquisite home fragrance range under one roof.
 
On the occasion, Parul Mehta, said, "The range of products that Iris has on offer is vast and exquisite. Along with quality, they also maintain the affordability quotient and I am sure residents of Pune are going to enjoy this'aroma experience.” 

Commenting on the opening, Anik Banerjea, Chief Business Creator, Ripple Fragrances, said, "Creating fragrances is an art that we have mastered at Ripple Fragrances. We believe in pure and healthy living, and try to offer that through our unique products and novel delivery systems. We are hopeful that you will appreciate the various products that our new store has to offer.” 

"Being pioneers in this area and with the aim to create a niche for India in the World Fragrance map, we have scheduled major expansion plans across the country,” he added.

The new store provides a wide range of products like reed diffusers, fragrance vapourisers, pot pourri, specialty incense, aroma candles and fragrance accessories among others. There are nearly 25 fragrances available in the store. Iris stores are known for their innovation in fragrances catering to both national and international taste.

Ripple has hit the market at the right time with the home care market in India being at a very nascent stage. Iris customers can choose from a wide range of fragrances, including Apple Cinnamon, Lavender, Orange Blossom, Jasmine and Marigold. Heeding to customer specific needs, Iris extends a hand to offering customized fragrances. Along with offering convenience, they take to ethical practices and strictly adhere to IFRA (International Fragrance Association) code of practice and guidelines.