Home furnishing brand MyTrident plans 10,000+ retail touchpoints and 100 EBOs by FY2025-26

MyTrident, the flagship domestic home furnishing brand of Trident Group (a USD 2 bn conglomerate), while unveiling its Fall-Winter’23 collection at Aerocity, New Delhi, has announced its major expansion plans across retail touch points including EBOs, multi-brand stores, general trade, etc., besides its aim to cross revenue of INR 1,000 crores by FY 2025-26. 

The brand currently has a retail network of 3,500+ retail touch points including 50 exclusive stores across India.

Talking about expansion, Dr. Rajinder Gupta, Chairman, Trident Group said, “At myTrident, we are bullish about the company’s prospects which includes ramping up our retail business operations across India. Our ambition is encapsulated in our slogan “ghar ghar mein MyTrident” to offer accessible luxury to every Indian household. We are building on the trust and respect enjoyed by the company over 30 years. We are aggressively expanding to 10,000+ retail touchpoints including 100 exclusive stores by the end of FY2025-26. We remain committed to offering unparalleled quality and a seamless shopping experience to our consumers.”