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Hyundai Motor Group takes customer experience a notch higher

By Retail4Growth Bureau | June 13, 2024

The automobile major has announced the opening of a new Korean restaurant 'Na Oh’ at its Group Innovation Centre in Singapore, aligning with its customer experience programs.

With retail spaces fast evolving into experience centres or community spaces, the experiential quotient at these spaces is also rising. Brands are going the extra mile to make sure to resonate with their customers at many levels – cultural, social and emotional.  

In a recent example, Hyundai Motor Group (the Group) has announced the opening of a new Korean restaurant, 'Na Oh,' with world-renowned Three-Michelin-Star Chef Corey Lee. The restaurant, located at Hyundai Motor Group Innovation Centre Singapore (HMGICS), is set to open on June 15, aligning with the reopening of HMGICS customer experience programs.

"We're excited to bring this unique culinary experience to our Innovation Center in Singapore," said Sungwon Jee, Senior Vice President and Global Chief Marketing Officer at Hyundai Motor Company. "By working with Chef Lee, we're blending Korean tradition with global innovation that represents what modern Korean culture is all about."

Alongside the new restaurant, HMGICS is reopening its customer experience (CX) space with a variety of programs to increase its interaction with local customers in Singapore. The 80-minute CX Discovery Tour is offered free of charge, and reservations can be made on the HMGICS website. 


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