Iconic Fashion all set to tap Bathinda with new outlet
By Retail4Growth Bureau | August 22, 2022
India’s tier 2 and tier 3 cities are increasingly drawing brands’ attention to leverage rising aspirations. Clothing brand Iconic India has just launched a 6000 square feet outlet in Bathinda, Punjab, that has been designed based on the demographics of the city, and houses many premium brands.
Brand Iconic India, which began its journey in 2013 with its first store in Delhi and an ambitious goal of making fashion accessible, has expanded its portfolio to 130 brands out of which 80+ brands are international. The brand has opened a new flagship outlet in Bathinda, Punjab. “To explore NH7 factory outlet space in Bhucho Khurd, Bathinda, is definitely out of our comfort zone but fashion is for everyone and should be readily available to people across all Indian cities,” says Apoorv Sen, Chief Business Officer, Iconic Fashion India, talking about the store launch.
“Bathinda being a centre of trade and an evolving suburb of Punjab attracts a lot of footfall. We are excited to explore the response of people from the suburbs in Punjab considering that most Iconic brands like GANT and True Religion have been very successful in other cities of the state. We have previously also explored other tier 2 cities such as Bhopal, Bhubaneswar and Lucknow to name a few and the experience has been overwhelming. We are hoping the same from Bathinda as well,” he added.
The 6000 square feet outlet that has been designed to cater to the demographics of the city, houses premium brands like GANT, True Religion, Antony Morato, Bugatti, Elle, Kendall + Kylie, Lindbergh, Ben Sherman, Vero Moda, Elle Kids, Blue Giraffe and many others.
