Iconic to expand its large format retail spaces across India

With a current portfolio of 14 large-format stores across the country, premium multi-brand fashion store Iconic has plans to open more stores in Gurgaon, Bangalore, Jaipur and Mumbai. Currently, Iconic has stores in Jaipur, Udaipur, Jodhpur, Sriganganagar, Gurgaon, Noida, Delhi, Bhopal, Indore, Ahmedabad and Hyderabad in both names - Iconic and Iconic Kids.

Talking about retail experiences that Iconic is striving to offer, Shantanu Sharma, Business Head, Iconic explained, "We started Iconic 4 years back with an idea to open lifestyle stores with special focus on premiumness. That's how we came up with our first 12,500 sq ft store at World Trade Park, Jaipur. We will be doing only large-sized stores because we house merchandise from the most premium brands around the globe while giving a minimum space of 600-800 sq ft to each. The customer experience should be anything but cluttered at Iconic stores.” However, Iconic is considering most premium spaces in metro cities while in tier II cities, the retail spaces are relatively commercial. The brand is also bringing more labels like Matinique etc in India at their upcoming Gurgaon store.

"We have plans to add 1 lakh sq ft of retail space every year. Our Gurgaon store at Ambience Mall should be operational in two months, while we will be coming up with two stores in Bangalore and one at Triton Mall, Jaipur. We are also working on opening our first store in Mumbai,” Sharma informed.