IKEA Canada’s larger-than-life installation

IKEA Canada has announced its first-ever IKEA Canada Open House Event hosted at renowned Canadian design firm, Mason Studio. The event celebrating life at home was on display at Mason Studio's headquarters and Cultural Hub at 91 Pelham Avenue. At the conclusion of the exhibit, most product displayed were donated to Furniture Bank, a Toronto based charity and social enterprise.

The IKEA Canada Open House Event threw the spotlight on larger-than-life art installation highlighting one of the brand's most iconic and coveted storage products, the KALLAX shelving series. The KALLAX shelving series which was designed over 40 years ago by in-house Product Developer, Börje Lindgren. Mason Studio has reimagined this legacy product in a dramatic scale that blends the lines between storage and contemporary design while featuring the IKEA brand's iconic blue and yellow colours.

"Incorporating the essence of IKEA's playful spirit and iconic products, we designed this exhibition to ignite discovery, interaction, and connection. As visitors enter our studio via The Gallery, they are invited to partake in playful experiences within the larger-than-life sculptures, reshaping the mundane into a whimsical journey," says Ashley Rumsey, Partner at Mason Studio. "The exhibition serves as an exploration of our dedication to reimagining everyday objects and spaces, with the ultimate aim of bringing joy to people's lives."

As IKEA celebrates the brand's 80th anniversary, it reintroduces carefully selected favorites from its design archive. The Nytillverkad collection connects iconic designs of the past with the dreams and needs of the present and future. The event spotlights the second launch of the Nytillverkad collection where the brand is showcasing '70s and '80s designs with product highlight including Niels Gammelgaard-designed SKÅLBODA armchair and JÄRLÅSA side table.