Ikea launches interior design and renovation studio in Singapore
By Retail4Growth Team | January 15, 2021
Designed like an IKEA showroom, the studio has been specially optimized and curated to address the challenges of living in a small space.
IKEA has launched the first-of-its-kind planning studio powered by Singapore-based interior design and renovation platform, Livspace. The new studio at Jurong Point shopping mall will offer customers a brand-new shopping experience with end-to-end personalised home interior design, planning and renovation services.
At around 100 square metres, the planning studio will feature a specialist showroom modeled after a 3-room HDB flat and virtual inspirations through SmartPhotos by the Livspace Platform. Designed like an IKEA showroom, the studio has been specially optimized and curated to address the challenges of living in a small space.
Jaap Doornbos, IKEA Retail Director, Singapore & Philippines, said, “We would like to help more Singaporeans realise their dream homes. The new IKEA Planning Studio isn’t just another IKEA store, it’s the future of home planning that caters to every homeowner and wallet size. Together with Livspace, we hope to provide a more accessible and personalised experience with technology, which will allow customers to achieve their dream home. With the current economic situation, this is especially important, and we see this as a big step in improving the traditional interior design planning process in Singapore.”
The Livspace Smart Photos is a great visualization and planning tool to help homeowners envision and budget for their new home designs. Customers will be able to scan any room in the store using QR codes and virtually change the products and room style to suit their preferences and budget. As the products are being updated in SmartPhotos, the room price will also be updated in real-time.
Ravindran Shanmugam, Country Head, Livspace (Singapore), added, “We are delighted to partner with a world-class brand in IKEA and power its first Planning Studio in Singapore with the Livspace platform. As a technology-first company, we are looking to revolutionise the way interior design and renovations are done in Singapore and this launch is a crucial first step. Now, personalised and trusted interior design services across price points will be available at consumers’ fingertips.”