Indian Terrain plans expansion, to expand footprint in Tier2 & Tier3 markets
By Retail4Growth Team | August 07, 2020
Men’s wear brand to launch 15 new retail stores in Tier2 and Tier3 markets including Hubli, Lucknow, Siwan, Ganganagar, Ooty and more in FY 20-21.
Indian Terrain Fashions Ltd, men’s wear & boy’s wear brand, is looking to augment its retail presence in tier-II and III cities in the country. The brand is expanding further with the launch of 15 new retail stores in Tier2 and Tier3 markets including Hubli, Lucknow, Siwan, Ganganagar, Ooty and more in FY 20-21. The leading menswear & boyswear brand has also successfully completed 20 years of its operations in India.
Speaking on the occasion, Charath Narsimhan, Managing Director, Indian Terrain Fashions Limited said, “To mitigate the impact of the current situation, we need to evolve and adopt newer ways of reaching out to the consumers. Staying true to the qualities of the brand, we are currently expanding our stores in Tier II and Tier III cities across the county and further expanding our business portfolio.”
He further added, “With the impetus on digital in the current situation, digital engagement has been a clear and predictable trend. Riding the wave and adapting to our consumers’ buying behaviours we have invested in our digital strategy to strengthen our e-commerce set-up and focussed on building strong strategic partnerships with marketplaces such as Myntra & Flipkart and soon with Nykaa to ensure higher visibility.”
Indian Terrain has introduced multiple consumer-centric initiatives for seamless engagement. The brand has launched a “Store to Door” service whereby a curated virtual catalogue is sent to the customer via WhatsApp & product is delivered at the customer’s doorstep. Indian Terrain is further strengthening its delivery models for customers.
Further, keeping in mind the importance of safety & hygiene in the current situation, all Indian Terrain stores have undertaken precautionary measures to ensure customers have a safe & delightful shopping experience. Prior appointments and digital payments are encouraged. Sanitizers and masks are placed on every floor. Customers are encouraged to wear masks and follow social distancing norms. The stores including the trial rooms are regularly sanitized.