Innoviti, Samsung partner on BEAM scheme to help offline mobile dealers
By Retail4Growth Team | July 19, 2021
Innoviti Payment Solutions has announced a new scheme, Brand EMI Acceleration Mission (BEAM), on its app G.E.N.I.E, which enables offline mobile dealers to get sponsored by leading mobile brands such as Samsung and earn an extra 1.5% margin on every Samsung product they sell using Brand EMI.
Leading provider of smart payment solutions, Innoviti Payment Solutions, has announced a new scheme, Brand EMI Acceleration Mission (BEAM) on its smart marketing app, G.E.N.I.E. This novel feature enables mainline mobile dealers earn extra margins on every Brand EMI transaction on Innoviti’s G.E.N.I.E range of payment terminals.
With the significant move from offline to online purchases post pandemic, the businesses of mainline mobile and consumer durable dealers have been majorly impacted. Through G.E.N.I.E, Innoviti has been encouraging consumers to return to their neighborhood mainline retail stores for their mobile phones and durables purchases by offering them attractive instant cashbacks using GENIE coupons in addition to all the benefits like zero-cost EMIs, etc. that online sites offer to them.
Keeping the interests of mobile dealer community who have been facing the onslaught from online, Innoviti in partnership with leading mobile and durables brands introduced BEAM to enable them to earn more profits. In addition to fueling the dealer’s growth by attracting more walk-ins for them, enabling more conversions, Innoviti is now helping merchants earn extra margins on every Brand EMI sale they do on Innoviti’s GENIE terminals thereby helping them make more profits.
BEAM enables mainline mobile dealers to get sponsored by leading mobile brands such as Samsung. Under this arrangement, the dealer who gets sponsored by Samsung can earn an extra 1.5% margin on every Samsung product they sell using Brand EMI, leading to a stronger relationship between the dealer and the brand. What’s more, BEAM also enables the dealers to earn an extra 1% margin on the Brand EMI transaction done for products of any other mobile or durables brands that have partnered with Innoviti for this initiative. “Mainline mobile dealers provide the touch, feel and trust to consumers when they are selecting their electronic products. They educate them, guide them. However, at the end they lose the consumer to Online just because there is a better deal available there.
Since its launch, GENIE is empowering mainline mobile dealers to successfully win back the customers they lost to Online. BEAM scheme is yet another value-add brought in partnership with leading brands to help the mainline mobile dealer earn more profits on every Brand EMI sale they make of our partner brands on their GENIE terminals,” said Prasad Sonavane, Chief Revenue Office – Partnerships & Alliances, Innoviti.