INSYNC launches experience centre at Indore
By Retail4Growth Bureau | October 26, 2021
The experience center, spread over 3 floors at Variety Hardwares Mega store, Indore’s leading providers of architectural solutions, is part of INSYNC’s mission to empower Indian retailers and help them experience the technical and functional aspects of their systems, through both physical and digital experiences.
Leading retail fixture solution manufacturer INSYNC has recently launched their experience centre at the PU-4 in Indore with over 300 leading architects/designers, retailers and contractors attending the inauguration as part of a 3 day long marathon launch party .
The INSYNC experience center is part of Variety Hardwares Mega store, Indore’s leading providers of architectural solutions; spread over 3 floors and representing some of the most noted national and international architectural fixtures and fittings.
INSYNC has a dedicated floor displaying over 20 fully functional mock ups of electrified shop fittings solutions as well as their non powered solutions, giving regional retailers a wide choice of shop fitting systems to choose from in sync with their needs and budgets.
The experience centre is part of INSYNC’s mission to empower the Indian retailer; particularly the mom & pop stores and regional players. In line with the mission, the experience centres are opened in select locations and built strategically to assist regional players, local design firms and contractors. The idea is to help them experience the technical and functional aspects of INSYNC systems, through both physical and digital experiences at he experience centres.
Says Huzefa Merchant, Founder - INSYNC Shop Fittings, talking about the company’s mission, “ We build our shop fitting technology to ensure that every Indian retailer has access to international level solutions and enable the regional retailers to compete with online and international players by providing phygital experiences to their customers, helping their on floor staff with digital shopper assistive devices that are easy to use and affordable for deployment.Our electrified shop fitting technology helps create sustainable and operational friendly stores.We believe that this should assist Indian local retailers to become stronger and more key players of retail India.”