ISHANYA launches marketplace for home decor and gifting in Pune

ISHANYA, a high-end lifestyle destination for home décor and interiors, recently launched the concept marketplace for home décor and gifting'The HomeSukh' - A concept by Housl!fe. Spread over an area of 20,000 square feet and two levels, The HomeSukh boasts of a line- up of 30 curated brands offering an array of nearly 10,000 products ranging from artifacts, décor lighting, furnishings, other accessories and gifting items.
 
Speaking on the launch, Mahesh M, CEO, ISHANYA said, "The HomeSukh is not just another brand; it is a concept which brings to life the adage of little things…Big Joys! It is the one stop destination to address a homemaker's desire of keeping her home vibrant, lively and adaptable for different reasons and occasions. We are excited to live up to our vision of revolutionizing the concept of destination shopping and experiential retail. With rising incomes, increasing purchasing power, brand consciousness, evolving consumer preferences and growing urbanization, we believe that we have tremendous potential in Pune.”
 
While Housl!fe offers a plethora of solutions for home furnishing which traditionally involve rational decision making, The HomeSukh, featuring a unique Verandah concept, brings together an array of home décor items, curios, carpets to rugs, wall art, figurines to décor lighting, bags to souvenirs, gifting accessories to satisfy the ever-evolving interior styling needs. Here, the manufacturers and artisans have been brought together on a large scale. Few prominent brands present at The HomeSukh are- Tangerine Tree, Clay Craft, Timber Tech, Jewel Krafts, El Papel De Mano, Hot Muggs, Kagzi, Bonita, Fos Lighting, Ramson, 360 degree, Bean Store, Art Hut, Ethnic Roots, Gifts & Souvenirs.
 
Elaborating on the overall home retail industry scenario and ISHANYA's growth strategy, Mahesh M added, "Home retail in India today is at an interesting inflection point. Formats will get redefined and models reworked. Borderless retail will become the name of the game. We intend to leverage our eight year education in becoming a bridge between the various channels. We are investing in creating experiential and exciting retail environments. We intend to raise the bar, by creating a 'surround experience' with a unique service scape, providing innovative business models,  playing the role of retail enablers and incubating young  passionate brands to build a differentiated business model which can be sustainable in the long run.”
 
Apart from The HomeSukh, ISHANYA will now house an interesting array of popular home and interiors and fine dining brands like 11 east street cafe, Mezzanine at PubTown and Sheetal Arch & banquets with the iconic blueFROG & Pump Room, a delectable range of cuisines for the food connoisseurs.