It’s all hands-on & personalised at Sleepyhead’s first store in Bangalore

Sleepyhead, a D2C lifestyle and sleep solutions brand, has announced the opening of its first offline retail store in India. 

Launched in Banaswadi, Bangalore, the store marks a significant milestone for the e-commerce brand Sleepyhead as it expands its presence into brick-and-mortar retail, providing customers with a hands-on experience of its wide range of products.

Sleepyhead has broadened their footprint by venturing into offline retail spaces and the move is geared towards embracing the importance of building a deeper connection with customers and catering to those who value physical interaction with products before committing to a purchase. By extending its reach to offline stores, Sleepyhead aims to engage with a wider audience and cultivate trust among consumers. 

Banaswadi in Bangalore was specifically chosen as the location for the brand’s first store for its dynamic demographic profile, bustling urban atmosphere, and thriving residential community. 

With a focus on experiential shopping, the store offers interactive displays and personalized assistance from sleep experts, alongside exclusive promotions and events. Consumers can discover a variety of options to suit their sleep needs and lifestyle preferences.

Speaking on the development, Sridhar Balakrishnan – CEO, Duroflex Group said, “Our venture into offline segment with our first store marks a big move in Sleepyhead’s brand journey. While e-commerce has been instrumental in reaching our consumers, comprising primarily the youth nationwide, our brick-and-mortar presence offers a unique opportunity for them to directly engage with our brand. This expansion not only strengthens our brand's visibility and accessibility but also opens up new avenues for business and growth. By combining the convenience of online shopping with the tactile experience of in-store browsing, we aim to provide our customers with a truly immersive shopping experience, ensuring that they find the perfect sleep solution tailored to their needs.”

Sleepyhead has plans to further expand their footprints across the country and provide unique retail experiences to the consumer.