Jaypore expands retail presence in Telangana

Jaypore, the artisanal lifestyle brand from the house of Aditya Birla Fashion and Retail Limited, has opened its fifth store in Hyderabad, reinforcing the city’s growing importance in the brand’s South India retail strategy. The new store is located at Lakeshore Gateway Mall, Kukkatpally.

Spread across 1,373 sq. ft of carpet area, the store brings together a wide spectrum of Indian crafts, offering customers access to apparel, jewelry, and home décor rooted in traditional techniques and regional artistry.

Commenting on the launch, Manu Gupta, Vice President and Brand Head, Jaypore, said, "Every Jaypore store is more than a retail space; it is a window into India’s craft legacy. Hyderabad’s rich cultural landscape offers a unique opportunity to connect local audiences with the stories, skills, and traditions of our artisans. With this fifth store, we aim not only to bring our curated collections closer to customers but also to support and sustain the craft communities whose artistry is at the heart of everything we do."

In addition to apparel, the store houses an extensive selection of handcrafted jewellery and décor, showcasing metal and surface crafts such as Dokra, brass, kansa, thewa, bidri, tarakashi, and marble inlay. Each category reflects Jaypore’s focus on preserving artisanal skills while presenting them in forms suited to contemporary lifestyles. The store interiors follow Jaypore’s established design approach, with a calm, craft-led layout that allows materials, textures, and products to take prominence. The space is designed to encourage slow exploration, helping customers engage more deeply with the stories and processes behind each creation.

“With this launch, Jaypore continues to strengthen its retail presence in Hyderabad, responding to steady demand for handcrafted, culturally rooted products. The new store adds another destination for customers seeking thoughtfully curated Indian craftsmanship across fashion, jewellery, and home categories,” adds the company.