Jockey Junior store sees celebration of young artists
By Retail4Growth Bureau | May 14, 2024
The brand announced the winners of the Jockey Juniors Times NIE Colour Splash campaign, part of a nationwide talent hunt among children aged 6 to 12 years, who were honoured at the Jockey Juniors Store across cities.
As part of its efforts to enhance consumer engagement and make brand presence out in a socially relevant manner, innerwear brand Jockey, which is part of Page Industries, has announced the winners of the Jockey Juniors Times NIE Colour Splash campaign, marking the final phase of the culmination conducted in six cities.
The Colour Splash campaign was a nationwide talent hunt among children aged 6 to 12 years. It aimed to provide a platform for young artists to unleash their creativity along the theme of "Draw Your Own Superhero", says the company statement.
In this final phase, winners of the contest were honored at the Jockey Juniors Store across cities. Each winner received special limited-edition customized Jockey T-shirts featuring their unique Superhero drawing.
The campaign was held over a period of four months from November ’23 to February ‘24. The competition saw the participation of over 7000 children from six metro cities namely Delhi, Mumbai, Kolkata, Bangalore, Chennai, and Hyderabad. 54 winners were announced from each of the 6 cities and 6 of them won limited-edition T-shirts featuring their designs.
The winners were Onesimus Ozias Mondal from Bangalore, Atharv Gupta from Delhi, Adrian De Sa from Mumbai, Shayne Bhandari Remedios from Hyderabad, Sayonika Sengupta from Kolkata, and R. Prithika from Chennai.
The designs showcased a diverse range of themes and ideas, reflecting the children's imaginative interpretations of superheroes.
Commenting on the competition, Nihal Rajan, Chief Marketing Officer, Page Industries said, “We are delighted to witness the incredible creations showcased by young artists by partnering through the Colour Splash Contest. Jockey Juniors stands for empowering kids to express themselves freely, which is reflected in our vibrant range of innerwear and leisurewear. By providing children with the opportunity to unleash their creativity and portray themselves as superheroes in action, we aim to foster a culture of boundless imagination and creative expression.”
The campaign was conducted in collaboration with Times NIE, in an effort to recognize and nurture young talent.
