Juliet Apparels marks 50 years, targets 100 stores by 2027

Juliet Apparels, a women’s fashion brand established in 1976, marks its golden jubilee with an ambitious expansion strategy, aiming to scale its retail footprint to 100 exclusive outlets across India by 2027, while strengthening its international presence.

Currently, the company operates five Exclusive Brand Outlets (EBOs) in South India and has built a strong distribution network of over 1,600 multi-brand outlets (MBOs) across India, reflecting deep market penetration and a robust B2B backbone.

As part of its next phase of growth, Juliet Apparels plans to expand its physical retail presence across key Indian markets, focusing on improving accessibility while strengthening its omnichannel ecosystem. The expansion strategy aligns with the brand’s vision of becoming a more visible and accessible player in the everyday women’s wear segment.

“Reaching 50 years is a proud milestone for us,” said Shri Shashikant Mulchand Trevadia, Founder and Chairman of Juliet Apparels. “As we enter our next phase of growth, our focus is on scaling responsibly, expanding our retail presence across India, strengthening our global footprint, and continuing to innovate in line with evolving consumer needs. While we grow, staying consistent in quality and building long-term relationships will remain at the core of everything we do.”

Alongside domestic growth, the company continues to scale its international footprint, with existing operations in the UAE, Sri Lanka, Nepal, and Mauritius, while actively exploring new export opportunities in markets with rising demand for affordable, quality-driven women’s apparel.