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Kate & Oscar expands retail footprint

By Retail4Growth Bureau | February 12, 2024

The premium kids' apparel brand has announced the opening of its latest store in Ambience Mall, Gurgaon, marking the brand's debut in North India and its plans to open 30 stores across major metro cities in the next three years. 

Kate & Oscar, a premium kids' apparel brand has announced the opening of its latest store in Ambience Mall, Gurgaon, marking the brand's debut in North India. 

Kate & Oscar kids apparel store look

The company informs that the new store with 1600 square feet of built-up area has been meticulously designed to mirror the product qualities. The layout ensures easy exploration of the comprehensive collection, ranging from casual wear to stylish party wear for girls and boys aged between 2 & 14.

This venture marks Kate & Oscar's sixth store and its retail expansion into North India. The Brand envisions opening 30 stores across major metro cities at premium locations, within the next three years, cementing its presence in the Indian kids' apparel market.

Reflecting on the brand promise, Pavan Reddy, Founder & Director, Kate & Oscar, stated, "Kate & Oscar envisions being a unique and premium kidswear offering that makes for a global dressing and in-store shopping experience – fusing a playful spirit into an elegant fashion line.” 

Kate & Oscar kids apparel store look

In just over a year since the inaugural store launch at Palladium Mall in Chennai, Kate & Oscar has successfully expanded its footprint, establishing a presence across premium locations in Bangalore, Chennai, and Delhi-NCR. Operational at prominent malls such as Phoenix Mall of Asia in Bangalore, Express Avenue and Palladium in Chennai, and now at Ambience Mall in Gurgaon, the brand has also strategically opened boutique stores in high-street locations. 

The brand is poised for further growth, actively expanding its brick-and-mortar presence in major metro cities through Exclusive Brand Outlets (EBOs) and Large Format Stores. The focus areas for expansion include Bangalore, Delhi-NCR, Punjab, Mumbai, and Chennai. Simultaneously, the brand remains committed to enhancing its online presence as a crucial element of its overall growth strategy 

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